Evidence checklist
Prepare the right documents and photos before appeal
The best checklist depends on whether the business is storefront, service-area, or hybrid. The goal is consistency, not volume.
This tool gives preparation guidance only. It does not diagnose the exact reason for suspension, replace official Google guidance, provide legal advice, or guarantee reinstatement.
Documents and ownership proof
- Business registration, license, or equivalent official business proof.
- Utility bill, lease, or similar document connecting the business to the real operating location.
- Proof of relationship to the location if the business operates from a public address.
- Owner or manager authorization proof if access or control is part of the issue.
Storefront checklist
- Current exterior photos showing the real storefront.
- Permanent signage photos that clearly match the business name.
- Interior photos that support the claim that customers are served there.
- Proof that the location is staffed during stated hours.
Service-area business checklist
- Website and business details that match a business serving customers away from a public storefront.
- Vehicle branding photos, job-site photos, or similar proof of real operations.
- Service-area proof that supports the operating model shown in the profile.
- Consistency checks so the public address is not being presented in a misleading way.
Hybrid business checklist
- Everything needed for a real storefront, including signage and staffed-hours proof.
- Everything needed for a real service-area model, including proof of field operations.
- Website, address, and service details that clearly support both parts of the model.
Official next-step links
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Google Business Profile policies
Use this while deciding which documents and photos are worth preparing.
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Verification help
Useful if the evidence checklist is for an unresolved verification issue.